Norwegian Cruise Line's first new ship class in almost a decade will have a food hall, a wraparound boulevard and more outdoor deck space than any of its previous vessels.
The Norwegian Prima will be the first ship in the new Prima Class and will be followed by a sister vessel every year for five years.
The 3,215-paseenger Prima will have a host of new-to-brand spaces, amenities and experiences.
"This is an evolution of our brand," said Norwegian's chief sales officer, Katina Athanasiou. "We designed it specifically around the guest experience and putting the guest experience in mind with everything we've done."
Athanasiou said the line focused on four areas throughout the ship design process: space, service, design and variety.
"What that means is more wide-open spaces than any other ship, elevated service that focuses on the guests experience and puts them first throughout and gorgeous design and a variety of new experiences that go beyond people's expectations," she said.
Ocean Boulevard, a reimagined version of the Waterfront area on Norwegian's other ships, will double the size of that space and offer more experiences and dining options.
Located on deck eight, the 44,000-square foot Ocean Boulevard will wrap around the full ship, enabling guests to make a loop of the Prima and enjoy the Concourse, an outdoor sculpture garden with six art installations that change as the sun sets; Infinity Beach, which will have two infinity pools, one on each side of the ship; La Terraza, an open-air lounge; and two Oceanwalk glass bridges, also new to Norwegian, designed to make guests feel as if they are walking on air or water.
"We've taken the ship pool concept and elevated it based on what we've heard from our guests and what we believe guests are looking for," Athanasiou said.
Ocean Boulevard will also be home to the Indulge Food Hall, the brand's first "open-air marketplace," which will offer a variety of culinary offerings and a mix of indoor and outdoor seating.
The 11 venues including familiar ones, like Q Texas Smokehouse, Starbucks and Coco's, and new ones such as Seaside Rotisserie, with rotisserie-cooked dishes; Nudls, serving noodle dishes from around the world; Tamara, specializing in Indian dishes and multiple vegetarian options; The Latin Quarter, serving classic Latin food; Tapas Food Truck, with "elevated Latin-inspired street food;" Garden Kitchen, offering customized salads; and Just Desserts and Just Ice Cream for dessert.
"I will be a true food hall concept that will rival many we know and love on land," Athanasiou said.
Ocean Boulevard will have three additional indoor and outdoor dining venues: Onda By Scarpetta, Los Lobos and the Local Bar & Grill, all three currently found on Norwegian ships. The revamped Local Bar & Grill will be designed with an "upscale beach club atmosphere" with live music, cocktails and classic Americana cuisine.
Newly designed Haven; bigger cabins
The Haven by Norwegian, the ship-within-a-ship concept of upscale accommodations and private amenities, is for the first time moving to the ship's aft, with a design making it more open to the sea than on other vessels and giving all of the Haven's public areas sea views.
While Norwegian's other Haven complexes have an indoor pool and interior courtyard view surrounded by corridors, the Haven Courtyard on the Prima will be transformed into the Haven Sundeck, with an infinity pool overlooking the ship's wake and an outdoor spa with a glass-walled sauna and cold room.
Norwegian said that the Prima will have the most variety of suite categories available at sea; it will have 13, including the largest three-bedroom suites of any new cruise ship. It will also have the brand's largest inside, oceanview and balcony cabins, as well as its largest bathrooms and showers for standard cabin categories.
The Prima's inaugural itineraries were revealed earlier this week and include Northern Europe and Iceland, Bermuda and the Caribbean.
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